Welcome to the Payout Review! This week we’ll be taking a look at the latest UFC video game made by developer THQ entitled UFC Undisputed 2010 and produced for the Xbox 360 and PS3 consoles. Before we begin, I want to disclose that THQ sent me a copy of the game for product review purposes. […]
marketing
AMP Energy and WEC Present: Hometown Takedown
AMP Energy Drink and the WEC have unveiled a new promotion called “Hometown Takedown” which allows fans to jump online and vote for the city of their choice to host a future WEC event. The contest will run from May 28th until July 31st and the winning city will be announced sometime around August 18th. […]
UFC 114: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 114: Rampage vs. Evans, which was held at the MGM Grand in Las Vegas, Nevada on May 29th, 2010. The event featured a light heavyweight contender bout between Rampage Jackson and Rashad Evans and coincided with the second ever […]
ESPN Sports Poll: MMA Fan Avidity
UFC 114 Fight Week
In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]