AMP Energy Drink and the WEC have unveiled a new promotion called “Hometown Takedown” which allows fans to jump online and vote for the city of their choice to host a future WEC event. The contest will run from May 28th until July 31st and the winning city will be announced sometime around August 18th. […]
marketing
UFC 114: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 114: Rampage vs. Evans, which was held at the MGM Grand in Las Vegas, Nevada on May 29th, 2010. The event featured a light heavyweight contender bout between Rampage Jackson and Rashad Evans and coincided with the second ever […]
ESPN Sports Poll: MMA Fan Avidity
UFC 114 Fight Week
In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]
Rampage-Rashad Feud Gone Too Far?
Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]