He lost. He’s not the invincible machine that everyone thought. He’s human. Is that not the beauty of this sport? Mixed martial arts has a way of mimicking the trials and tribulations of life in a manner that few sporting events can. The moment that Fedor decided to become more aggressive is the moment that […]
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Lipton Brisk and Chuck Liddell
Earlier this month, Lipton Brisk released a digital short story entitled The Way of the Brisk: The Untold Story featuring UFC legend Chuck Liddell. Payout Perspective: The segment is really quite well-done and the perfect example of what we talk about here at MMAPayout.com all the time: the actual marketing or sponsorship activation directed towards […]
Tequila Cazadores Spirit Award
UFC 114 saw the return of the Tequila Cazadores Spirit Award of which Diego Sanchez was the recipient, prior to his bout with John Hathaway, for the following reasons: The Tequila CAZADORES® Spirit Award is presented to UFC fighters who have demonstrated honor and integrity both in and out of the Octagon. These nominees have […]
Network, Sponsor Positions on MMA Thawing
John Ourand and Terry Lefton of the Sports Business Journal have contributed an article to this week’s Fight Edition that gives us some good information on what current television executives and marketing industry people are saying about the sport. Television executives: When you ask John Papa if the added MMA attention means that ESPN is […]
UFC 115: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]