Social media has been a great tool for the UFC in the past few years, effectively using Facebook and Twitter to promote their brand, grow their fanbase, and create a communication bridge between the promotion and millions of its fans world wide. In fact, the UFC is so adamant about the importance of social media […]
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The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
Georges St. Pierre manager talks about the GSP brand
Georges St. Pierre’s manager, Shari Spencer recently spoke about the future and direction of GSP’s brand. In her two part interview with Tapology.com, she addressed GSP’s Octagon future (Part I) and the past, present and future of the GSP brand (Part II). Via Tapology.com: While most fighters–and their management teams–would be more than satisfied with […]
MMAPayout.com on Toronto Fan 590’s “The Showdown”
MMAPayout Report From UFC 121: Lesnar vs Velasquez
MMAPayout was on the scene for UFC 121: Lesnar vs Velasquez, which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event was headlined by the heavyweight title bout between Brock Lesnar and Cain Velasquez. KEY NOTES FROM THE EVENT: 1) UFC Marketing Campaign: Mission Accomplished – The “First Mexican […]