As many of us watched Manny Pacquiao destroy Antonio Margarito for 12 rounds Saturday night, fans may have noticed Tecate sponsorship throughout the night. Darren Rovell wrote about Tecate’s unwavering commitment to boxing. Felix Palau, the brand’s vice president of marketing, says that they’ve gradually been betting more and more on boxing since 2007. Today, 70 […]
marketing
UFC spoofs LeBron’s “decision” in viral video
The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]
EA Sports MMA and Sherdog Exchange Fighters set to make debut at Dec. 4th Strikeforce event
Three of the four fighters chosen in the EA Sports MMA and Sherdog.com exchange program will fight Dec. 4th. The exchange program announced at the Noons v. Diaz IIfight Oct. 9th had four young fighters train with a Strikeforce mentor and their camps. According to the Strikeforce press release, exchange trainees Fernando Bettega, Max Martytniouk and […]
HBO uses mix of digital and traditional media to promote Pacquiao fight
As we enter fight week, Multichannel news writes about HBO’s use of digital media to promote the Nov. 13thfight between Manny Pacquiao and Antonio Margarito. A couple weeks ago, MMA Payout reported on the marketing efforts for the fight at Cowboy Stadium this Saturday. While that report focused on the traditional ways the fight is promoted, […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]