The Wall Street Journal reports that celebrities will hold an ownership interest in the UFC. 23 celebrities including Ben Affleck, Adam Levine and Serena and Venus Williams are investing in the company. Per the WSJ, it’s the “most significant business move” since the sale of the UFC this past July. Terms of the celebrity investments […]
mainstream
Study finds more involved in MMA training
A new study per the Sports & Fitness Industry Association’s annual State of the Industry Report places mixed martial arts as a rising fitness activity among the U.S. population. According to the study, more than 72% of Americans (6 and older) were active in at least one sport or activity in 2015. The nationwide online […]
Nate Diaz appears on Kimmel
The promotion for UFC 202 is continuing its mainstream hype as Nate Diaz appeared on a skit on ABC’s Jimmy Kimmel Live. Diaz’s appearance in the skit comes on the heels of an appearance on Conan O’Brien’s late night talk show on TBS, “Conan.” Dana White also appeared on Jimmy Kimmel to discuss the UFC. […]
WWE not actively promoting Lesnar at UFC 200
Despite receiving the blessing of the WWE, the company will not be actively promoting Brock Lesnar’s fight against Mark Hunt this Saturday at UFC 200. The WWE’s Stephanie McMahon told Business Insider that Lesnar’s appearance at UFC 200 is a “special case” but not a cross-promotional opportunity. As the WWE has done in the past, it […]
Rousey named “30 Most Powerful Women in Sport”
Ronda Rousey was named one of the 30 Most Powerful Women in Sport according to Adweek. In this inaugural list, the selections will be celebrated at the Clio Sports gala in New York on July 7th. Those selected reflect the influencers, industry leaders and record breakers in their respective sports. The list includes athletes, leaders […]