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Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

Fight Club OC a success

February 28, 2011 by Jason Cruz 3 Comments

Fight Club OC, a Southern California promotion featuring boxing and MMA opened up to a successful night of fights last Thursday. Promoter Roy Englebrecht reported a sellout of 1,568 fans, a gate of $60,000 and all 10 luxury suites were sold. As MMA Payout reported in December, local SoCal promoter Englebrecht moved his successful promotion […]

Filed Under: boxing, gate

UFC 127 attendance: 18,186 fans; $3.5 million gate

February 27, 2011 by Jason Cruz 2 Comments

MMA Junkie reports that attendance figures show that UFC 127 drew 18,186 fans for a gate of $3.5 million. UFC exec Marshall Zelaznik made the announcement at the post-UFC 127 press conference. Via MMA Junkie: The numbers marked a significant increase over the $2.5 million reported gate generated by the 17,831 attendees to the UFC’s […]

Filed Under: gate, UFC

UFC 129: $40 million economic impact for Toronto

February 17, 2011 by Jason Cruz 10 Comments

Dana White predicts a $40 million economic impact for Toronto as a result of UFC 129. White also stated in a conference call Tuesday that UFC 129 could bring $1.5 million in revenue to the city from ticket taxes alone.  In addition, the UFC has sold $11 million in tickets for the event Via Rogers […]

Filed Under: financial, gate, UFC

UFC, Strikeforce Set to Enjoy Early 2011 Success

February 14, 2011 by Kelsey Philpott 9 Comments

The UFC has experienced tremendous growth over the last few years. Its PPV revenues have increased by an annual average of over 20% in the last three years and its live gate has tracked similarly at an average increase of 15% . This is outstanding growth, but also difficult to sustain, which is why many […]

Filed Under: gate, marketing, pay-per-view, Strikeforce, UFC

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