Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]
FOX
UFC On FOX Scores Big, Most-Watched UFC Event Ever
UFC’s highly anticipated network debut took place Saturday night, as challenger Junior Dos Santos defeated Cain Velasquez to become the new UFC Heavyweight Champion of the world. The fight only took 64 seconds, but it was enough to become the most-watched UFC event ever. The full FOX press release is below. History was made last […]
UFC on FOX 11/12 Network Coverage and Schedule
FOX Sports Media Group Chairman David Hill, FOX Sports Co-President Eric Shanks & FUELTV General Manager George Greenberg joined forces with UFC President Dana White and CEO Lorenzo Fertitta earlier today to preview coverage of the first ever UFC heavyweight title bout on network television between defending champion Cain Velasquez and No. 1 contender Junior […]
Ad inventory sold out for UFC on Fox
Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]