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Form Athletics

Jones clothing deal could be sign of future

April 19, 2012 by Jason Cruz 2 Comments

Interesting news came out last week when it was announced that Jon Jones would be wearing UFC branded gear for his fight this Saturday night.  The UFC tells the USA Today that there will be more fighters wearing UFC gear in the octagon. Jones’s former sponsor, Form Athletics, went under, leaving Jones available to any […]

Filed Under: Apparel, Featured, Form Athletics, sponsorships, UFC

UFC 140: Payout Perspective

December 15, 2011 by Jason Cruz 10 Comments

Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Toronto as the UFC made a stop at the Air Canada Center as Jon Jones defended his title against Lyoto Machida. Jones chokes out Machida Despite losing the first round, Jon Jones showed resolve to come back and defeat […]

Filed Under: Apparel, Featured, Form Athletics, pay-per-view, sponsorships, Tapout, UFC

FORM, Toyo and MMA Warehouse introduce “Go Time with Showtime” promotion

May 30, 2011 by Jason Cruz Leave a Comment

Form Athletics has teamed up with Toyo Tires and MMA Warehouse in promoting Anthony “Showtime” Pettis in preparation for his UFC debut this Saturday against Clay Guida. “Go Time with Showtime” offers weekly prizes to fans that offer well-wishes to Pettis via twitter. Via FORM Athletics press release: The promotion, aptly called Go Time with […]

Filed Under: Apparel, Form Athletics, social media, Twitter, UFC

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Jones sports new Form wear at weigh-ins

February 4, 2011 by Jason Cruz Leave a Comment

At the weigh-ins last night, Jon “Bones” Jones sported a hoodie from what appears to be his new line of signature clothing. H/T: Cagewriter Payout Perspective: If the signature line, is code for expensive, the hooded sweatshirt is in the line. At $87.99, you’d have to be a big fan, or really cold to purchase […]

Filed Under: Form Athletics, UFC

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

Failed MMA fighter, but successful plumber and drafter of a cut and paste version of the mUhammAD aLi act takes over of Homeland Security

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Kristi, you’re fired!

(Yes, I had this ready)

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