What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
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UFC 103: Payout Perspective
Welcome to another edition of Payout Perspective. This week, we’ll be taking at look at UFC 103 held this past Saturday, September 19th at the American Airlines Arena in Dallas, Texas. The card featured Rich Franklin vs. Vitor Belfort at 195lbs, and was co-headlined by Mirko Cro Cop vs. Junior Dos Santos. UFC 103 by […]
UFC PPV Buyrates Increasing, Up 60% YOY
MMA Stardom: The By-Products
While it has yet to be officially announced, Rampage Jackson vs. Rashad Evans has been scrapped from the UFC 107 fight card slated for December 12th in Memphis, Tennessee. The highly anticipated grudge match between Jackson and Evans has been pushed back on the ostensible account of Jackson’s involvement with the new A-Team movie. Yesterday, […]
The Champion’s Clause: An MMA Comparative
A few weeks ago MMAPayout.com examined how Anderson Silva might avoid the “champion’s clause” in his UFC contract in order to seek the oft-rumoured boxing match with Roy Jones Jr. While Silva’s manager, Ed Soares, has since cleared the air with regards to Silva’s intentions, the situation nonetheless has provided an opportunity to shed more light on the champion’s clause […]