Today, Standard & Poor’s released its latest credit report on Zuffa LLC that documented the corporation’s latest financing initiatives. Below is a summary of the report’s action: Zuffa requested an additional $100 million in incremental term loans to help pay off part of the existing revolving credit line and fund a dividend to the owners […]
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Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
UFC 103: Payout Perspective
Welcome to another edition of Payout Perspective. This week, we’ll be taking at look at UFC 103 held this past Saturday, September 19th at the American Airlines Arena in Dallas, Texas. The card featured Rich Franklin vs. Vitor Belfort at 195lbs, and was co-headlined by Mirko Cro Cop vs. Junior Dos Santos. UFC 103 by […]
UFC PPV Buyrates Increasing, Up 60% YOY
MMA Stardom: The By-Products
While it has yet to be officially announced, Rampage Jackson vs. Rashad Evans has been scrapped from the UFC 107 fight card slated for December 12th in Memphis, Tennessee. The highly anticipated grudge match between Jackson and Evans has been pushed back on the ostensible account of Jackson’s involvement with the new A-Team movie. Yesterday, […]