MMAPayout.com has been pretty vocal about the importance of corporate sponsorship in the future development of mixed martial arts; both on the promotional and fighter front. We’ve taken a look at rudimentary ways to value sponsorships in MMA, means of increasing ROI, and how sponsorship could conceivably be used to support an online business model. […]
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UFC Can’t Afford 200 Millionaires
The Competition Debate in MMA
Danny Acosta of FIGHT! Magazine has an interesting short clip interview where he discusses the idea of competition in MMA with Strikeforce’s Scott Coker. Payout Perspective: MMAPayout.com has long talked about why competition is so important in MMA and Coker does a pretty good job of summarizing the position: competition helps to grow demand for […]
MMAPayout.com’s 2009 Best in Business Awards
FIGHTER OF THE YEAR – GEORGES ST-PIERRE St-Pierre had an incredible 2009 both in and outside of the Octagon. The UFC’s welterweight champion improved his record to 19-2 and established himself as a top sporting attraction with convincing victories over BJ Penn and Thiago Alves at UFC 94 and UFC 100, respectively. He also broke barriers for the sport of mixed […]