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Featured

Update on Xyience Chapter 11 Bankruptcy case

November 9, 2011 by Jason Cruz 5 Comments

Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]

Filed Under: Featured, legal, UFC, xyience, Zuffa

Fox promoting UFC in preparation for Saturday night

November 7, 2011 by Jason Cruz 2 Comments

The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]

Filed Under: Featured, FOX, mainstream, sponsorships, TV, UFC, Zuffa

Zuffa Maintains “BB” Credit Rating, “Stable” is Key

November 3, 2011 by MMAPayout Moderator 24 Comments

Standard and Poor’s has maintained Zuffa’s credit rating at “BB” based on the belief that the company’s strong EBITDA margin and healthy cash flow are sustainable over the “near-to-intermediate term” as Zuffa continues to grow and benefit from it’s well-recognized (UFC) brand and dominant market position. On the other hand, the following S&P concerns kept […]

Filed Under: Featured, financial, UFC, Zuffa

UFC 137: Payout Perspective

October 31, 2011 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective. This time we take a look at UFC 137 coming from the Mandalay Bay in Las Vegas, Nevada. In the main event, Nick Diaz convincingly defeated BJ Penn affirming the need for a showdown with Georges St. Pierre. Diaz retires Penn; GSP next So now its obvious why […]

Filed Under: Featured, pay-per-view, payouts, sponsorships, UFC

CageHero rebrands itself

October 26, 2011 by Jason Cruz

MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]

Filed Under: Apparel, Featured, marketing, sponsorships

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Mixed Martial Arts Pioneer Scott Coker Plans 2027 Launch of New Global MMA League With $60M in Financing, Including From Tony Hawk

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Age yourself by naming an MLB center fielder you grew up watching.

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