Welcome to another edition of Payout Perspective. This time we take a look at UFC 144 from Tokyo, Japan with Zuffa’s first show in the country. The fans saw a great main event with Frankie Edgar defending his title versus former WEC titleholder Benson Henderson. Henderson takes title from Edgar It was worth the price […]
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UFC 144 Storylines: UFC Returns to Japan
MMAPayout will be taking a look at the storylines heading into UFC 144: Edgar vs. Henderson, which will be held at The Saitama Super Arena in Japan on Saturday February 25, 2012. UFC Sells Out Long Awaited Return to Japan UFC officials today told MMAjunkie.com (www.mmajunkie.com) that ticket sales are still moving briskly for this […]
Spike’s “MMA Uncensored Live” Debut Draws 547,000
On Thursday night, Spike TV’s new MMA show, “MMA Uncensored Live”, made a successful debut drawing an average of 547,000 viewers to the network. The debut airing on Spike TV earned a 0.4 HH rating, a 0.5 in M18-34, and a 0.62 in the M25-34. Overall, MMA Uncensored Live drew an average of 547,000 viewers. […]
MMA Uncensored Live Debuts Tonight on Spike TV
MMA Uncensored Live is set to make its long-awaited debut tonight on Spike TV, where it will focus on UFC 144 and the demise of one of MMA’s greatest promotions, PRIDE Fighting Championships, with former PRIDE champion Dan Henderson as the honorary first guest of the show. Spike’s Press Release: Coming to you from the […]
UFC hard sell for advertisers while on Versus
The Sports Business Journal reported on the drop in ratings of NBC Sports Network as it rolled out its new name and brand last month. The article also comments on the fact that NBC found it difficult finding advertisers for the UFC when it was on the network. For those that don’t know, NBC Sports […]