The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
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Zuffa Maintains “BB” Credit Rating, “Stable” is Key
Standard and Poor’s has maintained Zuffa’s credit rating at “BB” based on the belief that the company’s strong EBITDA margin and healthy cash flow are sustainable over the “near-to-intermediate term” as Zuffa continues to grow and benefit from it’s well-recognized (UFC) brand and dominant market position. On the other hand, the following S&P concerns kept […]
UFC 137: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 137 coming from the Mandalay Bay in Las Vegas, Nevada. In the main event, Nick Diaz convincingly defeated BJ Penn affirming the need for a showdown with Georges St. Pierre. Diaz retires Penn; GSP next So now its obvious why […]
CageHero rebrands itself
MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]
Viacom Buys Majority Stake In Bellator Fighting Championships
Late last night, Sergio Non of USA Today broke that news that media conglomerate giant Viacom had purchased a majority stake in Bellator Fighting Championships. Viacom, parent of MTV Networks, bought a majority stake in Bellator Fighting Championships and will start airing the promotion’s bouts on Spike in 2013, the companies told USA TODAY this […]