TV By The Numbers reports on the overnight ratings for UFC on FOX 3, as it wins the time slot for adults 18-49 with a 1.0 rating and a 4 share with an estimated 2.25 million total viewer average (the numbers may be adjusted upwards due to the nature of live programming). The report states the following: […]
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UFC left off of ESPN salary list for lack of information
Earlier this week, ESPN released its list of highest paid athletes in sports. Notably, the list left off the sport of MMA and specifically the UFC due to the fact that it could not confirm salary data. MMA Fighting wrote that Dana White is right and wrong with not releasing fighter salary data. It states […]
Golden Boy sets record highs for Mayweather-Cotto
The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]
White threatens no UFC in CA if AB 2100 passes
UFC head Dana White has threatened to cease holding events in the state of California if a controversial piece of legislation passes in the state. Assembly Bill 2100 was introduced last Wednesday and is supported by the Culinary Workers Union while opposed by the UFC among others. Via San Jose Mercury: (Assembly member Luis) Alejo […]
Blue Chip Sponsor Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments
AdvertisingAge reports that Anheuser-Busch, a major blue chip sponsor for the UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters”. Multiple advocacy groups have recently criticized UFC employees and fighters for using comments described as “sexist and homophobic.” A-B recently released a press release which stated the following: “We’ve communicated […]