Standard and Poor’s February report states that it has maintained Zuffa’s credit rating at “BB” following a $50 million add-on proposed to it’s senior secured term loan, which now has a sum of $525 million. The issue-level rating on the term loan in ‘BB’, which is the same as the corporate credit rating, with a […]
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TUF Live going to back to tape
Kevin Iole of Yahoo! Sports reported last week that TUF would no longer be live. The decision comes in part due to time overruns, the inability to develop storylines and ratings The live format was supposed to attract viewers with live fights. However, the ratings revealed the lowest ratings of the series. White was quoted […]
Payout Perspective: Pacquiao-Bradley
Welcome to a special edition of Payout Perspective where we look at the world of boxing. This time we look at the controversial fight which took place Saturday night at the MGM Grand where Timothy Bradley shocked the world by taking a split decision over Manny Pacquiao to the stunned fans in attendance and the […]
Report: Top 50 Ad Spenders in Sport include UFC sponsors
Sports Business Journal reports the biggest ad spenders in sports for last year as compiled by Nielsen Research. The UFC has four companies in the top 50 and only one (Anheuser Busch at number 2) is an official sponsor of the UFC. Direct TV(12), Best Buy (43) and Miller Coors (7) appear in the top […]