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Featured

Golden Boy sets record highs for Mayweather-Cotto

May 2, 2012 by Jason Cruz 5 Comments

The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight.  Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]

Filed Under: boxing, Featured, Golden Boy, marketing, sponsorships

White threatens no UFC in CA if AB 2100 passes

April 29, 2012 by Jason Cruz 27 Comments

UFC head Dana White has threatened to cease holding events in the state of California if a controversial piece of legislation passes in the state.  Assembly Bill 2100 was introduced last Wednesday and is supported by the Culinary Workers Union while opposed by the UFC among others. Via San Jose Mercury: (Assembly member Luis) Alejo […]

Filed Under: Featured, politics, regulation, UFC

Blue Chip Sponsor Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments

April 27, 2012 by MMAPayout Moderator 12 Comments

AdvertisingAge reports that Anheuser-Busch, a major blue chip sponsor for the UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters”. Multiple advocacy groups have recently criticized UFC employees and fighters for using comments described as “sexist and homophobic.”   A-B recently released a press release which stated the following: “We’ve communicated […]

Filed Under: Featured, mainstream, regulation, social media, sponsorships, Station Casinos, TV, UFC

Diaz sues Nevada State Athletic Commission

April 26, 2012 by Jason Cruz 7 Comments

MMA Fighting reports that Nick Diaz has filed a lawsuit against the Nevada State Athletic Commission. In addition, Diaz’s attorney filed a preliminary injunction which would stay Diaz’s suspension related to his failed drug test from UFC 143. Via MMA Fighting: The suit is asking the court to immediately stay the summary suspension handed out […]

Filed Under: Drug Testing, Featured, legal, UFC

UFC 145: Payout Perspective

April 22, 2012 by Jason Cruz 7 Comments

Welcome to another edition of Payout Perspective!  This time the UFC hit Atlanta for UFC 145 where the much anticipated fight between Rashad Evans and Jon Jones took place. Jones outclasses Evans Did the fight live up to its expectations?  Despite the hype, the outcome was never in doubt.  Jon Jones dominated Rashad Evans to […]

Filed Under: Featured, FOX, gate, social media, sponsorships, Twitter, UFC, xyience

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