MMA Fighting reports that UFC Light Heavyweight Champion Jon Jones has inked a multi-year deal with Nike. No word on the financials behind the deal as an official announcement will take place sometime next week. The deal includes placement in Nike advertising and his own signature line. It is expected Jones will don the Swoosh […]
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Payout Perspective: UFC-FOX TV Deal Q2/2012 Performance Review
Will MMA ever be an Olympic sport?
MMA Fighting reports on a recent poll which indicates 25% of Americans think Mixed Martial Arts should be an Olympic Sports. The poll which was commissioned by Yahoo! Sports indicates MMA is second only to baseball (33%) in sports people would like to see in the Summer Games. In addition to baseball and MMA, softball […]
UFC 149: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the much maligned card of UFC 149 from Calgary (dramatic Lance Storm pause) Alberta, Canada. In the main event Renan Barao defeated Urijah Faber to win the interim Bantamweight title. Barao dominates Faber Same game plan, same result. Renan Barao dominated […]
Survey confirms UFC fans social media savvy
The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]