The Sports Business Journal reports that Corona is affixing faces of familiar fighters on lines of bottles starting in mid-August. The boxers are Miguel Cotto, Bernard Hopkins, Peter Quillin, Erik Morales, Abner Mares and Danny Garcia. The fighters will be included in 18-packs in 32 states distributed primarily to Hispanic accounts. The promotion starting in […]
Golden Boy
Mayweather PPV numbers lower than expected?
ESPN Dan Rafael drew Dana White-like criticism from Showtime’s Stephen Espinosa last week for stating that May’s Mayweather-Guererro PPV drew less than 1 million PPV buys. Rafael indicated that it sold around 870,000 PPV buys and wondered when Showtime would release an estimate. If you understood the PPV business, you wouldn’t have to wonder “@danrafaelespn: […]
Mayweather Payout Perspective
Welcome to a special edition of Payout Perspective where we take a look at Floyd Mayweather’s latest fight since last May as he took on Robert “The Ghost” Guerrero at the MGM Grand in Las Vegas, Nevada. Mayweather fights technical masterpiece against Guerrero It wasn’t exciting but Mayweather showed that he still has it. While […]
Mayweather-Showtime set for first PPV together Saturday
The Sports Business Journal ran an article on Floyd Mayweather’s new promotional partner, Showtime, in lieu of his upcoming fight Saturday. The article addressed how CBS has boosted the promotion of his upcoming fight. The allure of expanding the reach through promotion of his fights on the CBS network may have enticed Mayweather to switch […]