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MMAPayout.com on Toronto Fan 590’s “The Showdown”

October 29, 2010 by Staff Leave a Comment

MMAPayout.com’s Kelsey Philpott sat down with Toronto Fan 590 Radio’s Showdown Joe Ferraro on Thursday, October 28 to discuss the UFC-WEC merger and UFC 121. Be sure to give it a listen and also stay on to hear from the UFC’s latest Canadian signing, Sean Pierson.

Filed Under: booking, marketing, MMAPayout.com, UFC, WEC

UFC and WEC Set to Merge

October 28, 2010 by Kelsey Philpott 18 Comments

Ariel Helwani of MMAFighting.com has just posted an interview with Dana White in which the UFC President has announced the UFC and WEC will be merging effective January 2011. Payout Perspective: This is a topic that I’ve covered almost ad nauseam over the last two years with articles like Exploring a Possible Merger and interviews […]

Filed Under: booking, Featured, mainstream, UFC, WEC

UFC 121: Payout Perspective

October 24, 2010 by Kelsey Philpott 15 Comments

Welcome to another edition of Payout Perspective! This week we’re taking a look at UFC 121: Lesnar vs Velasquez which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event featured a heavyweight title clash between Brock Lesnar and Cain Velasquez, but also featured the debut of Jake Shields in […]

Filed Under: booking, Featured, financial, gate, mainstream, marketing, pay-per-view, UFC

UFC 120: Payout Perspective

October 19, 2010 by Kelsey Philpott 3 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 120: Bisping vs. Akiyama that was held on Saturday, October 16th from the O2 Arena in London, England. In addition to Bisping vs. Akiyama, the event featured a host of British and European fighters including Dan Hardy, John Hathaway, […]

Filed Under: booking, Featured, TV, UFC

The State of the UFC Address

October 4, 2010 by Kelsey Philpott 26 Comments

There’s a lot of misinformation circulating around the MMA community in regards to the state of the UFC, so I’d like to provide a little payout perspective on the hot button issues that currently have some folks troubled. UFC TV Ratings and PPV Buyrates Simply put: the PPV buyrates are up and the TV ratings […]

Filed Under: Apparel, booking, Featured, financial, gate, mainstream, marketing, pay-per-view, payouts, UFC

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