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Kelsey Philpott

UFC Undisputed 2010: Payout Review

June 7, 2010 by Kelsey Philpott 6 Comments

Welcome to the Payout Review! This week we’ll be taking a look at the latest UFC video game made by developer THQ entitled UFC Undisputed 2010 and produced for the Xbox 360 and PS3 consoles. Before we begin, I want to disclose that THQ sent me a copy of the game for product review purposes. […]

Filed Under: marketing, UFC, video games

TUF 11, Episode 10: 1.25 HH Rating

June 4, 2010 by Kelsey Philpott Leave a Comment

MMAPayout.com has learned that the tenth episode of TUF 11 earned a 1.25 HH rating on the strength of 1.5 million viewers. As is typical, the show also fared well in the key demographics: 1.7 in the M18-34 and 1.4 in the M18-49 Quarterlies: 1.19, 1.31, 1.22, 1.3 Payout Perspective: The season is averaging a […]

Filed Under: ratings, TUF

Hip Hop and MMA

June 3, 2010 by Kelsey Philpott 3 Comments

Hip Hop magazine The Source is reporting that Snoop Dogg is looking to enter the MMA clothing business with his Serious Pimp line (of which he was recently named the President). The article basically states that Snoop is looking to marry the hip hop and MMA cultures through the clothing line, fighter sponsorship (Rampage Jackson […]

Filed Under: Apparel, mainstream

AMP Energy and WEC Present: Hometown Takedown

June 3, 2010 by Kelsey Philpott Leave a Comment

AMP Energy Drink and the WEC have unveiled a new promotion called “Hometown Takedown” which allows fans to jump online and vote for the city of their choice to host a future WEC event. The contest will run from May 28th until July 31st and the winning city will be announced sometime around August 18th. […]

Filed Under: Featured, marketing, sponsorships, WEC

UFC 114 Prelims: 1.6 Million Viewers

June 2, 2010 by Kelsey Philpott 2 Comments

MMAPayout.com has learned that the UFC 114 Prelims on Spike TV drew a 1.1 HH rating on the strength of an average audience of 1.6 million viewers on Saturday night. The broadcast also drew a 1.6 in M18-34 and a 1.55 in M18-49. Quarterlies: 1376k, 1535k, 1689k, 1784k Payout Perspective: The UFC 114 Prelims rank […]

Filed Under: ratings, TV, UFC

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