Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]
Zuffa Credit Rating Upgraded to BB
Standard and Poor’s have upgraded Zuffa’s credit rating from “BB-” to “BB” on the strength of the UFC’s strong operating trends, improved profitability internationally, and good credit measures. Report Summary Zuffa has increased profitability in large part due to holding its events in more profitable domestic venues or international markets that facilitate live PPV broadcasting […]
UFC Makes Weekly Top Twitter Trends List
Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]
The Promotional Value of the Pettis Kick
Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]
UFC 124: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]
