The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
TUF 12, Episode 7: 1.3 HH
MMAPayout.com has learned that episode seven of TUF 12 scored a 1.3hh rating on the strength of 1.9 million average viewers. The broadcast also fared well in the M18-34 and M18-49 demographics with a 2.2 and 1.84, respectively. Quarterlies: 1.27, 1.30, 1.21, 1.27 Payout Perspective: This is the fourth week in a row that TUF has […]
UFC and WEC Set to Merge
Ariel Helwani of MMAFighting.com has just posted an interview with Dana White in which the UFC President has announced the UFC and WEC will be merging effective January 2011. Payout Perspective: This is a topic that I’ve covered almost ad nauseam over the last two years with articles like Exploring a Possible Merger and interviews […]
UFC 121 Prelims: 1.5 million Viewers
MMAPayout.com has learned that the UFC 121 Prelims on Spike TV generated a 1.03HH rating on the strength of 1.5 million average viewers on Saturday, October 23 prior to the pay-per-view portion of the broadcast. The program fared well among the traditional MMA audience with a 1.42 in each the M18-34 and M18-49 demos. Quarterlies: […]