Dana White has almost single-handedly navigated a tarnished brand and a banished sport from the brink of death to the brink of mainstream acceptance and international popularity. Along the way, he has used an unparalleled level of cunning skill and unrelenting passion to micro-manage every detail of the UFC in order to carve it a […]
Industry Spotlight: Round 5 MMA
Promoter’s Spotlight: Maximum Fighting Championship
I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]
Canada’s Network TV Landscape
Roger’s Sportsnet Poised To Lead MMA Coverage in Canada He’s perhaps the most influential referee in the sport, he’s the man who coined the phrase “let’s get it on!,” and he’s also the man who made waves through the Canadian MMA community earlier this month when he announced his departure from The Fight Network [TFN]. […]