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Kelsey Philpott

Subtle Observations: UFC 2009 Undisputed & In-Game Advertising

March 23, 2009 by Kelsey Philpott

If you haven’t seen any of the gameplay footage from the UFC’s upcoming video game (UFC 2009: Undisputed, May 19th), you owe yourself to check it out. Aside from the interesting fighting mechanics and somewhat realistic character models, the tremendous level of background detail is something that really caught my eye. Did anyone else notice […]

Filed Under: UFC

TapouT Black Friday

March 13, 2009 by Kelsey Philpott

I’m making a brief return from my sabbatical just to bring some more awareness to something that has evolved over the last 24 hours. As the result of the tragic death of Charles “Mask” Lewis, co-founder of TapouT Clothing, the MMA community has collectively banded together in support of the late pioneer by naming today […]

Filed Under: Featured, Tapout

Punitive Decision Making in MMA: How To Handle The Grease

February 5, 2009 by Kelsey Philpott

This is a subject I’ve wanted to write about for sometime now and as it happens, UFC 94 provided the proper timing and context for me to do so. The following is an article I wrote for maximumfighting.com earlier this week: The fight between Georges St-Pierre and BJ Penn this past weekend was many things […]

Filed Under: marketing, NSAC, opinion and analysis, ratings, UFC

Promoter’s Spotlight: Roy Englrebrecht (Part 2)

January 22, 2009 by Kelsey Philpott

Affliction and M1-Global Endeavours The transition from boxing into MMA proved to be a great career move for Englebrecht as his promotional experience caught the attention of some rather big players on the MMA scene. In 2008, Affliction Entertainment, solicited help from Englebrecht in promoting their first show at the Honda Center in Anaheim, California. […]

Filed Under: Affliction, M-1 Global

MFC & Gamma Labs Sign Sponsorship Agreement

January 13, 2009 by Kelsey Philpott

The Maximum Fighting Championship is pleased to announce that it has agreed to a one-year sponsorship deal with New York-based Gamma Labs – a world leader in natural dietary supplements. Gamma Labs manufactures Gamma-O, the #1 all natural testosterone booster. Gamma-O will now become the official supplement of the MFC which joins an exclusive list […]

Filed Under: MFC, press release, sponsorships

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