John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday. Versus will run “five or six” of its commercial breaks in a split-screen format next to its live coverage of Sunday’s UFC2 on Versus at […]
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]
HDNet and MFC Renew Contract
Yesterday, HDNet and the Maximum Fighting Championship officially renewed their partnership with a six-event television distribution contract that will take both companies through to the end of 2011. The Maximum Fighting Championship will remain a frontrunner in showcasing live mixed martial arts to a massive international audience with a new six-event contract teamed with broadcast […]
Predicting the Business of UFC 117
Damon Martin of MMAWeekly reports on yesterday’s UFC 117 media conference call in which Chael Sonnen tore into Anderson Silva yet again. In one of the most memorable conference calls since Rashad Evans and Quinton “Rampage” Jackson took over the UFC 114 call a few months ago, Sonnen let everyone know how he felt about […]
Strikeforce Challengers 9: 197,000 Viewers
The Staff at MMAJunkie are reporting that Strikeforce Challengers 9 drew 197,000 viewers on Friday, July 23, but peaked at 254,000 for the night’s co-main event between Sarah Kaufman and Roxanne Modafferi. Ratings for this past weekend’s Showtime-televised Strikeforce Challengers 9 event proved solid as the show averaged an audience of 197,000 viewers, an industry […]