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Kelsey Philpott

EA Sports “Ultimate Gaming Makeover”

July 21, 2010 by Kelsey Philpott 1 Comment

EA Sports and Sony have partnered with Great Clips to produce a very unique sweepstakes entitled the Ultimate Gaming Makeover where MMA fans and patrons of the hair salon franchise can enter to win a 52″ Sony Bravia, Sony PS3, EA MMA the video game, and more. Payout Perspective: There’s a certain lack of image […]

Filed Under: Dream, marketing, Strikeforce, video games

UFC’s Zelaznik on International Business

July 20, 2010 by Kelsey Philpott 3 Comments

Ben Fowlkes of MMA Fighting has posted an interesting interview with the UFC’s Managing Director in the U.K., Marshall Zelaznik, that broaches a variety of subjects including the UFC’s latest absence from the U.K. market. The U.K. market seemed like a big deal to the UFC when it first began expanding internationally, but so far […]

Filed Under: booking, international, UFC

FEG Announces Partnership with PUJI Capital

July 19, 2010 by Kelsey Philpott 4 Comments

Daniel Herbertson of MMA Fighting is reporting that FEG has reached an agreement with Chinese investment bank PUJI Capital that plans for PUJI to raise nearly $230 million in funds for the beleaguered organization’s newest international expansion plans. Tanikawa stated that changes should start from 2011 and that Japanese events will continue with K-1 on Fuji TV […]

Filed Under: Dream, financial, international, K-1

Couture on Cover of New UFC Magazine

July 16, 2010 by Kelsey Philpott 6 Comments

UFC Hall of Famer Randy Couture will grace the cover of the UFC Magazine’s next release in August. The issue coincides with Couture’s heavyweight tilt against boxing legend James Toney at UFC 118 on August 28th in Boston, MA. Payout Perspective: The last we heard regarding the magazine is that subscriptions and ad interest were […]

Filed Under: publishing, UFC

UFC Partners with Getty Images

July 16, 2010 by Kelsey Philpott 2 Comments

The UFC has announced a partnership with the worldwide leader in sports photography, Getty Images, that allows the curator to distribute UFC imagery captured by photographers and become licensor of the entire UFC image archive. Through this partnership with UFC, Getty Images will manage the distribution and licensing of UFC’s rich archive of pivotal moments […]

Filed Under: marketing, publishing, UFC

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