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Kelsey Philpott

Spike TV Announces UFC 100 Special, August 15th

August 12, 2009 by Kelsey Philpott Leave a Comment

The war has officially begun: SpikeTV will air re-runs of select fights from UFC 100 during Strikeforce’s planned broadcast of Carano vs. Cyborg this Saturday on Showtime. Here’s the press release: New York, NY, August 12, 2009 – Spike TV will present a special cable telecast of some of the most exciting bouts from UFC […]

Filed Under: press release

Anheuser Revamping Bud Light

August 12, 2009 by Kelsey Philpott Leave a Comment

The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]

Filed Under: marketing, sponsorships, UFC

Ed Soares Addresses Silva-to-205 Speculation

August 11, 2009 by Kelsey Philpott Leave a Comment

Ed Soares has reached out to MMAweekly in an attempt to end speculation surrounding a possible permanent move by his client, Anderson Silva, to the UFC’s light heavyweight division: A recent column by Yahoo! Sports writer Dan Wetzel stated that Silva’s manager, Ed Soares, told UFC President Dana White that his client was willing to make the move […]

Filed Under: contracts, UFC

Anderson Silva Looking to Avoid “UFC Champion” Clause?

August 11, 2009 by Kelsey Philpott Leave a Comment

Since destroying Forrest Griffin at UFC 101, Anderson Silva is reportedly interested in abandoning his UFC middleweight belt, ostensibly because he desires a greater challenge that only the light heavyweight division can provide. What if that isn’t the only reason? It’s been well documented that Zuffa contracts are laiden with numerous clauses designed to protect the company’s […]

Filed Under: contracts, politics, UFC

Dana White Ends YouTube Vlogs

August 11, 2009 by Kelsey Philpott Leave a Comment

Dana White announced on Tuesday that the UFC would be pulling the plug on the popular UFC video blogs that have appeared on Youtube, and subsequently removed all blog-related content from their Youtube channel. Dana’s vlogs proved to be an extremely effective way to use today’s social media and reach the MMA demo at relatively low cost. It stands […]

Filed Under: marketing, UFC

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