The following is an excerpt from Claire Atkinson’s interesting piece over at Broadcasting & Cable that continues the latest television discussion regarding rising production costs and declining ad revenues. Recently minted News Corp. COO Chase Carey didn’t waste any time publicly re-entering the News Corp. fray last week when he identified the industry’s biggest problem: The free-TV model is […]
Spike TV Announces “Best of Pride Fighting Championships”
Spike TV has announced its plans for a new hour-long television series to debut this winter entitled “Best of Pride Fighting Championships.” Check out part of the release and brief commentary below: New York, NY, August 10, 2009 – One of the most popular MMA organizations in the world during its ten years of operation (1997-2007), […]
UFC 101: Payout Perspective
Welcome to a new segment here at MMAPayout.com where we’ll analyze and weigh-in on some of MMA’s largest events from a business or economic perspective – a Payout Perspective. The first edition of Payout Perspective will focus on UFC 101 held this past Saturday, August 8th from the Wachovia Center in Philadelphia, Pennsylvania. The event was headlined by a […]
MMA’s Cost Effectiveness May Lure Network TV
Meg James of the LA Times has written a piece detailing the tremendous decline in television adveritsing sales volume over the last two years; a decline that would seemingly mirror that of the American economy. The decline in sales volume has put significant pressure on the bottom-lines of America’s big television networks (FOX, ABC, NBC, […]
Sports Video Game Marketing Parallels
Sports Illustrated and EA Sports have combined to create a very intriguing value proposition for consumers: buy one-year subscription to SI magazine and receive this year’s Madden 10 video game (on any console) and an NFL history documentary for FREE with any paid order. No, I am not an employee of either SI or EA Sports; […]