The UFC has revamped its main website (www.ufc.com). Payout Perspective. The UFC has been remarkably successful at using the Internet to effectively communicate its message and distribute branded content, so it’s been kind of surprising to see the organization maintain such a poor website layout in the past few years. Needless to say the revamp was […]
Report: Couture-Vera to Headline UFC 105
Mark Gilbert of The Sun has confirmed that Randy Couture and Brandon Vera have in fact agreed to headline UFC 105 in Manchester, England on November 14th. Randy Couture will make a quick-fire return to Octagon action against Brandon Vera at UFC 105. The 46-year-old former heavyweight champion will take on The Truth in a light heavyweight […]
UFC PPV Buyrates Increasing, Up 60% YOY
Norton Antivirus: Kimbo Slice Commercial
Norton’s newest antivirus commercial: Payout Perspective: If you’re looking for signs as to how far MMA has come, look no further than the latest Norton Antivirus commercial featuring Kimbo Slice. The sport of MMA has managed to legitimize a once ridiculed and despised “street fighter” to the point that blue chip, Fortune 500 companies […]
Strikeforce Quietly Collecting Talent
A member of Bloodyelbow.com has written a very interesting fan post detailing the rather stunning MMA talent that Strikeforce has quietly managed to collect over the past few months. MMAPayout.com doesn’t often delve into the fan posts of other websites, but this piece has a certain business element that cannot be ignored. The piece includes pictures, […]