The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]
UFC announces Nemiroff as Official Vodka sponsor
The UFC announced its first-ever Official Vodka Partner as Nemiroff becomes the “Official Vodka” of the UFC in a new sponsorship category for the company. In return, Nemiroff will have a branded presence inside the Octagon starting with UFC 228 this Saturday. Via the UFC press release: “We’re excited that Nemiroff is joining us as […]
Despite reports of demise, PBC signs deals with Showtime and Fox
Endeavor purchases Flash Entertainment’s stake in UFC
Flash Entertainment has sold its 10% UFC stake to Endeavor according to Arabian Business. MMA Fighting has also reported and confirmed the sale by the Abu Dhabi-based company. There are no reports on the amount it sold its stake in the company. “After almost 10 years the time was right to exit that investment,” Lickrish […]
Nick Diaz cleared of criminal charges of domestic violence
The Las Vegas District Attorney declined to pursue domestic assault charges against Nick Diaz. The charges result from a May 2018 altercation with a woman claiming to be his girlfriend. The state did not move forward and the case was dismissed with prejudice by Las Vegas Justice Court judge Amy Chelini. There were conflicts with […]