The UFC announced a multi-year licensing agreement with BIXLER, North America’s First Jeweler. The deal grants Bixler the rights to manufacture and distribute the UFC and MMA athlete-inspired jewelry in the United States and Canada as well as worldwide via the UFC Store online. IMG negotiated the partnership on behalf of the UFC. Via UFC […]
Canelo-GGG II draws approximately 1.1M PPV buys
Canelo-GGG II on September 15th drew approximately 1.1 million PPV buys per a report by ESPN which probed multiple industry sources regarding the buy rate. The report would mean that the rematch fell short of the original fight between the two. With a suggested retail price of $84.95, the event generated at least $94 million […]
UFC Fight Night 137 draws 607,000 viewers, Prelims 243,000
UFC Fight Night 137 drew 607,000 viewers on FS1 Saturday night while the Prelims on FS2 drew 243,000 according to Nielsen via ShowBuzz Daily. The main card featured Eryck Anders taking on Thiago Santos. Anders was unable to continue and Santos won via TKO after Round 3. The prelims airing on FS2 featured Charles Oliveira […]
Dana White says he is a genius in deposition testimony
On Friday, Plaintiffs in the Zuffa Antitrust Lawsuit filed their Opposition Brief to the company’s Motion for Summary Judgment. Of the multitude of exhibits filed in support of the brief are three exhibits with excerpts from the deposition of Dana White. White’s deposition took place in August 2017 in Las Vegas. Deposition of Dana White […]
Bellator 205 draws 346,000 viewers on Paramount Network
Bellator MMA Live on the Paramount Network Friday night drew 346,000 viewers according to Nielsen via ShowBuzz Daily. The event featured A.J. McKee as he defeated John Macapa in the first round of their matchup via KO. Bellator 205 took plaice at CenturyLink Arena in Boise, Idaho. Payout Perspective: The event did better than Bellator […]