On Friday, TKO announced a multiyear sponsorship agreement with “technology-enabled licensed insurance agency Supersure. It was announced by the Sports Business Journal that it was the first sponsor to be involved in the broadcast of UFC Freedom 250. TKO announced a broader deal with the Florida-based company which will include UFC, Zuffa Boxing and UFC […]
Boxing in the U.S. finds a new media home
TNT Sports and DAZN announced on Thursday a new partnership that will put boxing on live television in the United States. “The Fight” will feature monthly boxing events featuring multiple promotions. The first event starts on July 4th of this year. The agreement will see fight night presented on TNT Sports’ U.S. networks while streaming […]
The Ultimate Fighter returns
The UFC announced that The Ultimate Fighter is returning with Daniel Cormier and Michael Bisping as coaches. It will be the first season on the UFC’s new home on Paramount+. The series will debut on Sunday, June 14th. That’s correct likely after UFC 250 at the White House TUF will get a big lead-in. Episodes […]
MVP may jump into MMA if May event a success
The Sports Business Journal is reporting that Most Valuable Promotions is evaluating a foray into MMA dependent on its May 16th show. The move could apply at least a modicum of pressure to the UFC which has been less than stellar with its past several shows. Nakisa Bidarian told SBJ that if the May 16th […]
WWE Smackdown (04.03) draws 1.5M viewers
Programming Insider reports that Friday Night Smackdown on the USA Network drew 1.508 million overall viewers. The telecast drew 0.43 in the A18-49 demo. Friday night was the big reveal in storyline for Cody Rhodes and Randy Orton as it was revealed that the mystery caller was Pat McAfee. According to Dave Meltzer (revealed in […]