The UFC has inked a deal with blockchain logistics company VeChain. The company helps companies use the blockchain to navigate supply-chain problems. VeChain comes in as a ‘top-level UFC global sponsor’ as the ‘official blockchain partner’ of the UFC. According to one source, it told the SBJ that the deal is for a minimum of […]
Bud Light becomes beer sponsor for Top Rank
The Sports Business Journal report that Bud Light has signed on with Top Rank boxing to become its official beer. Per SBJ’s Adam Stern, this includes Bud Light branding in key position of the ring, fighter walk-out areas and digital/social integration. The sponsorship starts this Saturday when Edgar Berlanga fights Alexis Angulo at the Hulu […]
WWE NXT (06.07.22) drew 657K viewers
WWE NXT on USA drew 657,000 viewers on Tuesday night per Nielsen via ShowBuzz. The ratings are the largest since May 3rd. The telecast finished 22nd overall. It drew 0.14 in the A18-49 demo, 0.11 F18-49, 0.18 M18-49, 0.08 A18-34, 0.08 F12-34, 0.10 M12-34, 0.19 A25-54 and 0.37 in over 50. WWE NXT May 2022 […]
Boxer dies after bizarre incident in ring
A South African boxer has died after a scary incident during a match in which he turned away from his opponent. Simiso Buthelezi died of internal bleeding after he was placed into an induced coma. The 24-year-old was in a 10-round World Boxing Federation All Africa Lightweight fight. The video that has surfaced of the […]
Haney-Kambosos fight on ESPN draws 1.322M viewers
The Devin Haney-George Kambosos, Jr. fight drew an average audience of 1.322M viewers per Nielsen via BoxingScene.com. The peak for the fight was 1.351M viewers on ESPN Saturday night and was 3rd overall in cable ratings for the day. Haney defeated Kambosos for the lightweight title unification in Melbourne, Australia. A rematch clause is in […]