UFC 278 took place Saturday night at the Vivint Arena in Salt Lake City, Utah. The event was a sellout and Leon Edwards led the bonus winners. Edwards stunned the crowd with a 5th round headkick KO of Kamaru Usman and won the UFC welterweight title. It was an easy choice for one of the […]
UFC to introduce 4D ads to Fight Pass
The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]
PFL Cardiff draws 276K on ESPN
The Professional Fighters League Playoffs airing on Saturday afternoon prior to the UFC San Diego drew 276,000 viewers. It was good enough for 43rd overall in the cable ratings Saturday. The telecast drew 100,000 in the A18-49 demo per Nielsen via ShowBuzz Daily. The telecast featured the welterweight and heavyweight playoffs. The feature fight saw […]
AEW Dynamite (08/17) draws 957K viewers
AEW Dynamite on Wednesday night drew 957,000 viewers falling short of the top spot in cable ratings. It finished second overall to the Real Housewives of Beverly Hills on Bravo. AEW Dynamite drew 0.30 in the A18-49 demo, 0.19 in F18-49, 0.40 in M18-49, 0.18 A18-34, 0.13 F12-34, 0.17 M12-34, 0.38 A25-54 and 0.43 in […]
Top Rank Boxing draws 790K viewers for Lopez return
Top Rank Boxing on ESPN this past Saturday drew 790,000 viewers per Nielsen via ShowBuzz Daily. It drew 343,000 viewers in the A18-49 demo. The event featured the return of Teofimo Lopez as he easily handled Pedro Campa, The telecast finished 5th overall in cable Saturday night. UFC’s main card Saturday served as a lead-in […]