In an email provided to MMA Payout by Spike TV, ratings for episode No. 6 of The Ultimate Fighter earned an average of 1.7 million viewers and a 1.3 household rating. A slight slide from last week’s season high. TUF aired at 10pm on Wednesday night. It scored a 1.71 in M18-49 and a 1.94 […]
Fighter sponsor GOOD4U is banned by UFC
MMA Fighting reports that sport drink sponsor, GOOD4U, will no longer be an approved sponsor of the UFC. According to the beverage maker, it was informed Tuesday morning by Lorenzo Fertitta and the UFC that the brand will no longer be welcome in the UFC and WEC, beginning with this Saturday’s UFC 121 in Anaheim. On […]
UFC 120 ratings draw average of 1.9 million viewers
MMA Payout has learned via email from SpikeTV that UFC 120: Bisping vs. Akiyama delivered a 1.3 hh rating – a 1.8 in M18-49, a 2.24 in M18-34, and had an average audience of 1.9 million viewers. The card, tape-delayed on SpikeTV earned about 2.5 million viewers at its peak The quarter hours for the […]
Rallying Cain: LA fans come out for Velasquez
Kicking off fight week for UFC 121, the UFC organized a public rally for Cain Velasquez this past Sunday. The “Cain Train” featured Velasquez in a meet and greet with fans and the media. Payout Perspective: From a PR standpoint, the old-fashioned public rally provided good video and photo ops for media and fans. The […]
American Top Team teams with exercise manufacturer
Florida-based, mixed martial arts American Top Team (ATT) has partnered with exercise equipment manufacturer VertiMax. The VertiMax uses resistance to condition the athlete. To use the VertiMax, the athlete puts on a waist harness that is secured by resistance-like bands that are tethered to a flat 3 or 4 foot platform. Various exercises can be […]