UFC 123 Prelims on SpikeTV garnered a strong audience of 1.5 million viewers for a 1.1 household rating. It earned a 1.31 in M18-49 and a 1.21 in M18-34. Spike TV confirmed this information in an email to MMA Payout. The numbers are tied for the third all-time highest “UFC Prelims” rating according to MMA […]
Frank Shamrock on Jimmy Fallon talking Strikeforce and anti-bullying campaign
Strikeforce’s Frank Shamrock made an appearance on Late Night with Jimmy Fallon last Thursday to promote Strikeforce’s Dec. 4th event as well as his anti-bullying campaign, Stand Up Together. Payout Perspective: Shamrock’s appearance is a big step for the mainstream visibility for Strikeforce. I thought he was great but I would be interested in knowing whether […]
Edgar inspires NY Jets with pre-game speech
UFC Lightweight Champion Frankie Edgar spoke to the New York Jets this past Saturday night prior to the Jets’ Sunday afternoon game against the Houston Texans. Edgar was brought in by Jets head coach Rex Ryan, an MMA fan, to impress upon the players the importance of mental toughness. Via Yahoo Sports: Edgar spoke to the Jets […]
White honored at 2010 Sports Media Marketing Awards
UFC President Dana White was honored with the Sports Media Marketing’s Game Changer Award Thursday night in New York. The award was presented to him by PromaxBDA, a global nonprofit organization dedicated to the development of new technologies, applications, business models and industries. From the Sports Media Marketing web site: The Game Changer Award recognizes a […]
Ears to Joe: Lauzon fight banner pokes fun at himself
Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]