UFC 123 Prelims on SpikeTV garnered a strong audience of 1.5 million viewers for a 1.1 household rating. It earned a 1.31 in M18-49 and a 1.21 in M18-34. Spike TV confirmed this information in an email to MMA Payout.
The numbers are tied for the third all-time highest “UFC Prelims” rating according to MMA Junkie. UFC 109’s Prelims scored the highest rating with 1.9 million viewers. (Interesting since UFC 109’s prelims featured Melvin Guillard and Mac Danzig).
Payout Perspective:
Strong numbers for the lead-in to Saturday’s UFC 123 PPV. This could be due in part to strong matchups on the Prelims: Munoz/Simpson and Foster/Brown. With the influx of new fighters coming to the UFC, it will be interesting to see how the UFC utilizes the prelim show. They could definitely include PPV-quality fighters on SpikeTV which would create interest for the PPV.
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