The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]
Fight Camp 360 receives .5 rating for CBS debut
Kevin Iole of Yahoo! Sports reported via twitter that the debut of Fight Camp 360: Pacquiao vs. Mosley scored a .5 rating on CBS this past Saturday morning. The rating was very good considering the show was on network television on a Saturday morning. Payout Perspective: Nice ratings considering it was not the lead-in to […]
Bellator 39 ratings: 174,000 viewers
MMA Weekly reports that ratings for Bellator 39 Saturday were slightly up to 174,000 viewers. The increase in ratings stops a streak of declining MTV2 ratings for the organization. Via MMA Weekly: Bellator 39 drew an initial audience of 174,000, with 89,000 more tuning in to the replay. While that is a little lower than […]
White responds to low TUF 13 ratings
Dana White posted a response to the critics that have called out the low ratings for The Ultimate Fighter 13’s debut. On the Underground, he posted a response stating that TUF was here to stay. Via The Underground: “SINCE WHEN IS 1.5 MILLIONS VIEWERS BAD? People have been saying it is dead since season 4. […]
Wrestlemania 27 attendance: 71K plus
Wrestlemania 27 held yesterday at the Georgia Dome in Atlanta, Georgia garnered a strong 71,617 in attendance. The WWE indicated it was the highest grossing and most attended entertainment event at the Georgia Dome although there are reports that a Backstreet Boys concert in 2000 drew over 73,000. With respect to sports events, the SEC […]