ESPN reports that Alistair Overeem was not released by Forza, LLC, the company that runs Strikeforce and is a subsidiary of the UFC’s parent company, Zuffa. Although Strikeforce exercised the right to terminate the final fight on Overeem’s contract, it appears that Overeem’s reps are willing to talk with the UFC. Bas Boon, Overeem’s rep […]
Tecate plans SoCal promotion for Mayweather-Ortiz
The Sports Business Journal reports on Tecate’s promotional plans for September 17th’s fight between Floyd Mayweather, Jr and Victor Ortiz which includes a big event in Southern California. Tecate will be taking advantage of the fact that the fight is a day removed from Mexican Independence Day, September 16th. The fight takes place on Saturday, […]
Flyweights will start in the UFC in 2012
UFC 133 Prelims on Spike TV – 1.4 million viewers
MMA Junkie reports that the UFC Prelims for UFC 133 scored an average of 1.4 million viewers. It earned a 1.0 rating and was the highest rated show on Saturday among key demos of men 18-49 and 18-34. The UFC Prelims featured Chad Mendes defeating Rani Yahya and Alexander Gustafsson knocked out Matt Hammill. The […]
GSP featured in Under Armour “Footsteps” campaign
Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here. Payout Perspective: In this extended version of the […]