SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare. (H/t: MMA Mania) Payout Perspective: One of the biggest moving […]
Bellator 47: 277,000 viewers
MMA Junkie reports that Bellator 47 received its second highest rating ever on MTV2. Saturday night’s event garnered an average of 277,000 viewers, An immediate replay of Bellator 47 drew 261,000 viewers making it more watched than 10 original Bellator episodes on MTV2 this past spring. Payout Perspective: The numbers are promising considering the “Summer […]
UFC to air Cruz versus Johnson on Versus
Late last week NBC Sports reported that the UFC will hold its first title fight since 2007 on cable television October 1st when Dominick Cruz defends his title against Demetrious Johnson. The title fight is a good way to showcase the smaller fighters and attract more viewers to Versus. Coming off his first title defense […]
Strikeforce Challengers 17: ratings and payouts
MMA Junkie reports that last Friday night’s Strikeforce Challengers 17 garnered an average of 232,000 viewers. The average reflects the fourth highest in “Challengers” history and an increase from 210,000 viewers for Challengers 16. In addition, the payout list was revealed via MMA Junkie: Bobby Voelker: $11,000 (includes $5,500 win bonus) def. Roger Bowling: $4,500 Devin […]
The Hispanic market and MMA
This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]