The UFC has chosen publisher Bonnier Corp. to produce its official UFC Magazine. The first issue published by Bonnier will be available in the early part of 2012. Via UFC press release: Bonnier Corp. and the Ultimate Fighting Championship® have announced an agreement for Bonnier to begin producing the mixed martial arts organization’s official magazine. […]
Has the Pacquiao brand peaked?
Not only will the UFC be holding a big event Saturday night, Manny Pacquiao takes on Juan Manuel Marquez. The Toronto Star looks at the Manny Pacquiao brand and asks whether it has plateaued. Earlier this year, Pacquiao and Top Rank consolidated his marketing team to focus on securing endorsements. Team Pacquiao and Top Rank hired […]
Ad inventory sold out for UFC on Fox
Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]
Update on Xyience Chapter 11 Bankruptcy case
Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]
UFC 138 on Spike TV: 1.8 million viewers
MMA Weekly reports that UFC 138 held on Saturday night on Spike TV garnered an average of 1.8 million viewers. The tape delayed broadcast finished first in its key demographics of men 18-34 and 18-49. Overall, UFC 138’s household rating was a 1.2. Via MMA Weekly: The UFC’s last trip to England, which was also tape-delayed, […]