The New York Times reports on the payout Floyd Mayweather is set to receive from his fight against Victor Ortiz Saturday. With all said and done, Mayweather could be paid $40 million. In addition to his reported $25 million payout for fighting Victor Ortiz, Mayweather will receive a portion of the gate, concessions, souvenirs and […]
Time Warner outlets assist promotion of Mayweather-Ortiz
The Sports Business Journal has a report on the Time Warner synergy in promoting the Mayweather-Ortiz fight set to go this Saturday. This was the first time that HBO received help from its other outlets to promote a PPV fight. Notably, CNN ran HBO’s 24/7 series over its network as well as having Victor Ortiz […]
Triple H calls out the UFC
WWE star Triple H stated in an interview with AOL Moviefone that the WWE does not need to evolve in response to the growing popularity in the UFC and MMA. In fact, he suggests that the UFC product needs more of an entertainment component. Via AOL Moviefone (h/t MMA Fighting) : Moviefone: How do you […]
Global streaming for Bellator on Spike.com
MMA Junkie reports that Bellator will be streaming its preliminary fights worldwide on Spike.com starting this Saturday with Bellator 50. Last week Bellator and Spike.com began streaming its preliminary fights online. Bellator sent out the announcement via its twitter account. Payout Perspective: This is a good move for the company as it gives it broader exposure for […]
The state of MMA sponsorship
MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]