MMA Junkie reports that the UFC 139 Prelims on Spike TV scored an average of 1.2 million viewers. The pre-PPV fights received a 0.9 household rating and won its time slot among male viewers in the 18-34 demographic. The UFC 139 Prelims were second among males in the 18-49 demographic for the time slot. The […]
Le tops fighter payouts for UFC 139
The California State Athletic Commission released the payroll for UFC 139. Notably, Cung Le topped the list of fighter payouts with $350,000. Le also received a $70,000 bonus for being co-fight of the night. The fighter list via MMA Junkie: Dan Henderson: $250,000 (no win bonus) def. Mauricio Rua: $165,000 Wanderlei Silva: $200,000 (no win […]
UFC 139: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]
UFC weigh ins provide comedy, branding opportunity
UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]
Silva appears in Ford Commercial
Anderson Silva stars in a Ford commercial in Brazil. The Spider does not speak in the commercial but is proving to be an identifiable spokesperson. (H/t: Cage Potato) Payout Perspective: With the UFC Brazilian market growing, it looks like Silva is taking advantage of all the publicity. As we’ve seen, Silva is drawing many mainstream […]