UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]
Bellator 56: 154,000 viewers
MMA Junkie reports that Bellator 56 earned an average of 154,000 viewers. This marked the second straight week in a row Bellator’s ratings decreased in its Saturday night spot on MTV2. Via MMA Junkie: The event again faced stiff competition from the UFC. UFC 137 took place the same night in Las Vegas, and the […]
UFC 137 Prelims: 1.1 million viewers
MMA Junkie reports that the UFC 137 Prelims on Spike TV received a disappointing 1.1 million viewers. The rating is the second lowest on Spike TV with UFC 136 being the lowest. Via MMA Junkie: Of the 24 “UFC Prelims” specials Spike TV has aired to date, UFC 137’s tied for the second-worst ratings overall. […]
WWE Network will have channel on YouTube in 2012
The Hollywood Reporter reports that the WWE Network will be a part of You Tube’s initiative in creating 100 different channels online with the site. Although initial speculation was that the WWE Network would be on cable television, the unprecedented move allows the WWE to circumvent negotiations with cable providers. Via the Hollywood Reporter (h/t […]
UFC announces first round of quarterly twitter bonuses
The UFC announced its bonuses for fighter tweets (via MMA Junkie). This past summer, it announced it would hand out quarterly bonuses for UFC-Strikeforce fighters for maintaining a twitter account. Anderson Silva, Antonio Rodrigo Noguiera and Demian Maia each won $10,000 for being multiple winners in different categories. Silva, Big Nog and Maia won in […]