Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]
Update on Xyience Chapter 11 Bankruptcy case
Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]
UFC 138 on Spike TV: 1.8 million viewers
MMA Weekly reports that UFC 138 held on Saturday night on Spike TV garnered an average of 1.8 million viewers. The tape delayed broadcast finished first in its key demographics of men 18-34 and 18-49. Overall, UFC 138’s household rating was a 1.2. Via MMA Weekly: The UFC’s last trip to England, which was also tape-delayed, […]
Anderson Silva in pace car at NASCAR event this Sunday
Bellator/Viacom sign deal for distribution of Bellator content
In a sign of growth for the company, Bellator has entered into a deal with FremantleMedia Enterprises. The company will represent Bellator in seeking international distribution rights and other business opportunities on behalf of the company. Via joint FME-Bellator press release: FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, today announced a global rights […]