USA Today Sports Media Group announced its purchase of MMAJunkie.com. The purchase includes “its related editorial assets across all platforms, including its daily radio show.” Via USA Today press release: With more than one million unique visitors per month, MMAjunkie.com is one of the leading online news destinations for the sport, as well as a […]
Overeem sues Golden Glory
TMZ first reported that UFC heavyweight Alistair Overeem has sued his ex-management group, Golden Glory. According to TMZ, the lawsuit requests that the court break his contract with Golden Glory. Since the filing, Golden Glory has fired back at Overeem. First the lawsuit. Via the Fight Lawyer: Overeem is suing “Knockout Investments, B.V., Golden Glory, […]
HBO offers “GameDay” type live show before Pacquiao fight
In prelude to the Manny Pacquiao vs. Juan Manuel Marquez fight, HBO will offer “Fight Day Now.” The show, which gets its take from NCAA Football’s GameDay on ESPN will be live from the lobby of the MGM Grand to offer hype for Saturday night’s fight. The Sports Business Journal reports that “Fight Day Now” […]
Bonnier Corp. to publish UFC Magazine
The UFC has chosen publisher Bonnier Corp. to produce its official UFC Magazine. The first issue published by Bonnier will be available in the early part of 2012. Via UFC press release: Bonnier Corp. and the Ultimate Fighting Championship® have announced an agreement for Bonnier to begin producing the mixed martial arts organization’s official magazine. […]
Has the Pacquiao brand peaked?
Not only will the UFC be holding a big event Saturday night, Manny Pacquiao takes on Juan Manuel Marquez. The Toronto Star looks at the Manny Pacquiao brand and asks whether it has plateaued. Earlier this year, Pacquiao and Top Rank consolidated his marketing team to focus on securing endorsements. Team Pacquiao and Top Rank hired […]