Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]
UFC weigh ins provide comedy, branding opportunity
UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]
Silva appears in Ford Commercial
Anderson Silva stars in a Ford commercial in Brazil. The Spider does not speak in the commercial but is proving to be an identifiable spokesperson. (H/t: Cage Potato) Payout Perspective: With the UFC Brazilian market growing, it looks like Silva is taking advantage of all the publicity. As we’ve seen, Silva is drawing many mainstream […]
TUF 14 Episode 9: 1.4 million viewers
MMA Junkie reports that episode 9 of TUF 14 received an average of 1.4 million viewers. It scored an overall 1.1 household rating, as well as a 1.44 rating among men ages 18-49 and a 1.71 among men 18-34. Episode 1: 1.5 million Episode 2: 1.6 million Episode 3: 1.3 million Episode 4: 1.5 million […]
Spike TV to air “MMA Junkie Live” in ‘12
Spike TV announced today that it will unveil a prime time mixed martial arts news magazine show in 2012: “MMA Junkie Live.” Spike TV will partner with the recently acquired MMA Junkie web site for this half hour show starting this January. Via Spike TV press release: Spike TV will debut its first ever prime […]