Spike TV will be airing the documentary “I am Bruce Lee” on Wednesday, March 7th. In addition to the showing, Jon Jones, Dana White, Cung Le and Stephan Bonnar will be featured speaking about the influence Lee had on their lives and careers.
Via Spike TV press release:
A wide array of luminaries from the worlds of sports and entertainment are featured in the documentary, offering their perspective on Lee and his impact on their lives, careers and belief systems. Among those featured are Los Angeles Lakers superstar and five time NBA champion Kobe Bryant, the Boxing Writers Association of America’s “Fighter of the Decade” in the 2000s Manny Pacquiao, Academy Award nominated actor Mickey Rourke, Emmy Award winning actor Ed O’Neill, actress and MMA fighter Gina Carano, multiplatinum recording artist Taboo (Black Eyed Peas), UFC light heavyweight champion Jon Jones, and UFC President Dana White, who calls Lee the “Father of Mixed Martial Arts.” Other interviews featured in the film include celebrated writer and director Reginald Hudlin, professional skateboarder Paul Rodriguez, boxer Ray ‘Boom Boom’ Mancini, MMA fighters Cung Le and Stephan Bonnar.
The documentary will air March 7th at 9pm PT/ET.
Payout Perspective:
A good get for Spike TV. From what I hear the documentary is very good and will draw many viewers to the network. The inclusion of UFC stars commenting on the documentary also keeps the lines blurred as to Spike’s partnership with the UFC. We shall see if Spike continues to seek out programming like the Bruce Lee documentary to continue to feed into its target demographic.
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