Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week. The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]
Toyo Tires reups with the UFC
UFC agrees to TV deal in India
The UFC and Multi Screen Media announced a four year deal to broadcast UFC programming in India. Multi Screen Media is a subsidiary of Sony Pictures Television and its new sports channel, SIX, will air UFC events, taped special and fights from the UFC library. Via UFC press release: “When we went to India over […]
Overeem-JDS fight in jeopardy after drug test
Heavy MMA reports that Alistair Overeem has tested positive for increased levels of testosterone. The test was taken after a press conference to hype Overeem’s title shot against JDS Memorial Day weekend. Several fighters were tested March 27th with Overeem being the only positive test. The test puts Overeem’s fight May 26th against Junior dos […]
Bellator 63: 140,000 viewers
MMA Junkie reports that Bellator 63 drew an average viewership of 140,000 viewers last Friday on MTV2. The ratings are down from last week’s 175,000 viewer showing and the season average of 151,000. Bellator 63 brings down season 6’s average to 148,000 viewers. Bellator 62: 175,000 viewers Bellator 61: 108,000 viewers Bellator 60: 169,000 viewers […]