The UFC’s newest sponsor, Respect Your Universe, Inc. (RYU), has signed its first UFC star as it has entered into a deal with welterweight Jon Fitch. The Portland-based brand will sponsor Fitch at UFC 141 in his match with Johny Hendricks. Via RYU press release: “We are all very excited to have Jon join the […]
“Ultimate Fridays” to run opposite TUF-Bellator
Spike TV announced that it would air episodes from the past 14 episodes of The Ultimate Fighter on Fridays. The programming move runs opposite FX’s “The Ultimate Fighter” and Bellator on MTV2. Via Spike TV press release: Spike TV, the recognized home of mixed martial arts on television, has announced a new three-hour programming block […]
11 for 11: No. 11 ProElite reemerges in 2011
In the next two weeks MMA Payout will be bringing you the top 11 MMA business stories of 2011. Sure, you will dispute our rankings but its a nice review of what’s happened over a very active 2011 in the MMA business. 11. ProElite reemerges for two events in 2011 Entertainment company Stratus Media Group […]
AT&T signs on as sponsor for Top Rank
The Sports Business Journal reports that Top Rank Boxing has signed AT&T as a sponsor to a six month deal that will include some of its marquee fights in 2012. The deal includes the anticipated “Super Fight” between Manny Pacquiao and Floyd Mayweather, Jr. in May. The details of the pact include Pacquiao’s May fight […]
UFC enters into licensing agreement with slot machine maker
The Sports Business Journal reported last week that the UFC brokered a deal with online slot machine maker Endermol. The deal licenses fighters’ likenesses and fight footage from the UFC on slot machines. The UFC sees this as a good extension of its brand that may expand in the future. Via the Sports Business Digest: […]