Chuck “The Iceman” Liddell has signed an endorsement contract with Xyience. The one year deal will have the former UFC champ promote the Xyience brand. Via XYIENCE press release: Liddell will appear in the brand’s advertising, on its website and in its point-of-purchase materials. Later this year, XYIENCE will launch a series of unique consumer […]
Bellator MMA Live (92): 741,000 viewers
Bellator MMA Live (92) this past Thursday received a viewer average of 741,000 viewers. Its replay did 311,000 viewers for an overall total of a little over 1 million viewers. Bellator 85: 938,000 viewers Bellator 86: 812,000 viewers Bellator 87: 705,000 viewers Bellator 88: 807,000 viewers Bellator 89: 719,000 viewers Bellator 90: 737,000 viewers Bellator […]
Payout Interview: Elie Deshe of VFD Marketing
MMA Payout had the opportunity to speak with Elie Deshe, a partner at VFD Marketing. Deshe and his organization represent several UFC fighters including Leonard Garcia, Travis Browne, Clay Guida and Nate and Nick Diaz. We covered a couple interesting subjects including the Diaz Brothers, agent regulation and working with sponsors. VFD Marketing is based […]
MMA Payout on Sports Law Chat this Sunday
I’ll be the featured guest discussing legal issues in mixed martial arts on SportsLawChat this Sunday, March 10th from 5:00-6:00pm PST/8:00-9:00EST. The discussion will take place on Twitter and you can follow the happenings with the hashtag #SLChat. You could also find me @dilletaunt tweeting this information. I’ll be talking about the Zuffa-New York lawsuit, […]
White listed in SI’s 50 Most Powerful in Sport
Dana White ranks 45th behind Barack Obama in Sports Illustrated’s poll of the 50 Most Powerful People in Sports. As the title infers, the list includes the biggest power brokers in sports. NFL Commissioner Roger Goodell ranks number 1 and retiring NBA commissioner David Stern is second. Other notables on the list include Eric Shanks […]