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Jason Cruz

Rampage stars in Reebok Commercial

July 17, 2013 by Jason Cruz 11 Comments

Bellator/TNA’s Rampage Jackson appears in a Reebok commercial with Dallas Cowboys Defensive End DeMarcus Ware.  Jackson and Ware are promoting Reebok’s newest line of training shoes. The video shows the two jogging off-road in their Reebok ATV 19 running shoes when they come across some unexpected obstacles. Payout Perspective: As you recall, Jackson came across […]

Filed Under: Bellator, mainstream

Zuffa contributed $35,000 to New York legislators since January 2013

July 16, 2013 by Jason Cruz 5 Comments

New York’s The Citizen (Cayuga County) reports that Zuffa contributed $35,000 to New York state legislators according to the latest released campaign finance filings. In addition to the various legislators supporting the bill to legalize MMA it also contributed $104,000 to the re-election campaign of Andrew Cuomo for the 2014 cycle. According to the state filings, […]

Filed Under: UFC

Fox Sports 1 without carriage deals for DirecTV, Dish and Time Warner

July 16, 2013 by Jason Cruz 11 Comments

The Sports Business Journal reports that Fox Sports 1 is still without carriage deals with DirecTV, Dish Network and Time Warner Cable.  FS1 is looking to charge distributors 80 cents per subscriber per month with increases up to $1.50 per subscriber per month. While the negotiations are being described as “amicable” and the fact deals […]

Filed Under: FS1, TUF, TV, UFC

UFC spent $620K on lobbying efforts in 2012

July 15, 2013 by Jason Cruz 3 Comments

The UFC ranked second to the NFL in terms of lobbying expenses of sports organizations for 2012.  The UFC spent $620,000 last year in lobbying efforts which mostly relate to anti-piracy laws and educating legislators on MMA. According to MMA Junkie (via OpenSecrets.org), the UFC spent $620,000 which would be a 51% increase from 2011. […]

Filed Under: Public Relations, UFC, Zuffa

Updated Fight Master ratings shows 810K viewer average

July 15, 2013 by Jason Cruz 35 Comments

Updated DVR + 3 ratings received by MMA Payout reveal that last week’s Fight Master episode on Spike TV received an average of 810,000 viewers. The additional information shows that it received a 0.73 rating among males 18-49 and a 0.9 rating for males 18-34.  These are increases from prior episodes. The third episode for […]

Filed Under: Bellator, Fightmaster, ratings, Spike, TV

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